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This week's new arrivals...

The Life of Mammals

David Attenborough introduces us to the most diverse group of animals ever to inhabit the Earth. From the tiniest Pygmy shrew to the enormous blue whale, The Life of Mammals is the story of 4,000 species, which have outlived the dinosaurs and conquered the farthest places on earth. Starring: David Attenborough (Pres/Narr)

The Blue Planet Special Edition

Narrated by David Attenborough, the extraordinary images of this marine epic reveal the sea as its most fearsome and alluring, exposing some of its best kept secrets. Enter a world of breathtaking beauty and discover new species, visit unseen habitats and witness stories of survival never caught on camera before. Starring: David Attenborough (Pres/Narr)

Life on Earth

David Attenborough and his talented team of cameramen, producers and scientific advisers bring to the screen some quite remarkable images, including the classic footage of David Attenborough in Rwanda interacting with Diane Fossey's wild Gorilla family; a TV sequence which ranks highly amongst the most memorable pieces of broadcast television from the 20th Century. This series was the biggest ever undertaken by the Natural History Unit at the time, using over a million feet of film and 100 locations. Starring: David Attenborough (Pres/Narr)

Sir David Attenborough

Sir David Attenborough is, by common consent, the world's foremost naturalist and broadcaster of wildlife programmes. His international bestselling books accompanying documentary series that are watched by millions around the globe have provided education, information and inspiration to thousands.

Born in London in 1926 and educated at Cambridge, Sir David started making television documentaries in the 1950s. Although using equipment that would be deemed antiquated by today's standards - clockwork cameras which would permit less than 3 minutes of filming before the film had to be changed - his contagious enthusiasm for the natural world was carried over into his first series 'Zoo Quest' - making it hugely successful with viewers. The popularity of seeing such a gentle but informative broadcaster capturing intimate footage of rare wildlife in the previously unfilmed habitats of Sierra Leone, Borneo, Peru or Madagascar encouraged the BBC to widen the scope of its educational programming and paved the way for Sir David's subsequent award-winning series.

In 1965 Sir David became controller of the BBC's new second television channel, BBC2, where he introduced other landmark educational series such as Kenneth (later Lord) Clark's 'Civilisation'. He was later made Director of Programming in 1969. Not bad for someone who was actually turned down for his first job in radio.

In 1972 however Sir David resigned this post in order to return to writing, producing and narrating documentary series - perhaps the most well-known of these, 'Life on Earth', being broadcast in 1979. The next twenty years saw an unrivalled stream of television success with series such as 'The Living Planet, 'The First Eden' and 'The Life of Birds'. Sir David was knighted for his work in 1985 and made a Companion of Honour in 1996.

In an interview with for the WWF magazine, on the eve of his seventieth birthday, Sir David revealed some of the inspiration behind his work. "The public will not care tuppence about wildlife unless they think that birds, butterflies and badgers are wonderful things that lift the heart and the spirit when you see them," he explained. This is the rationale that has prompted him to stand in rat-infested caves in Venezelua, to capture footage of lions and crocodiles wrestling - even to abseil down a tree in the rainforest in his late 60s during the filming of 'The Private Life of Plants'.

But it is education rather than sensation that seems to drive this man who has inspired the curiosity and compassion of so many towards our natural heritage. "The basis of conservation is the comprehension of the natural world," he tells the WWF interviewer, and with characteristic modesty and the simplicity that make his wildlife narratives so compelling he adds "and that's my game."

Sir David has been criticised by environmental campaigners for not speaking out in defence of the natural world. His reply has been that this would have interfered with the perception of the images of animals and plants that he was able to bring with such compelling vigour into the world's living rooms. He wanted people first to appreciate the wonderful planet on which we lived; others might then explain why it was under threat.

At the age of 74 Sir David has changed his mind. This alone is an indication of the accelerating threat that faces the global environment and in particular its bio-diversity.A major new TV series 'State of the Planet' - possibly his last - chronicles how species are now being destroyed in what he calls the sixth great extinction that the world has known and the first since the age of the dinosaurs. When Sir David chooses to speak there is no doubt that we have arrived in Last Chance Saloon.

Buy these three amazing wildlife documentaries plus many more DVDs of Sir David Attenborough's work at www.fidelityentertainment.com now!